4 Questions to ask before selecting a Digital Marketing Agency.
There is no denying the fact that today Digital Marketing has become the most effective way to market your brand and to boost your sales. And if your enterprise too has decided to double down on Digital Marketing, then congratulations, you are on the right track. But then comes the hard question – How to select the right digital marketing agency for your business? This is not a simple choice to make, and it has become even harder due to the sheer number of digital marketing agencies that are cropping up almost every day. To answer it, we will look at some key qualities that differentiate an exceptional digital marketing agency from the mediocre ones.
To choose a digital marketing agency which will be most suitable and effective for your organization, here are some of the questions that you should ask –
1. Do they know the fundamentals?
Only 61% of digital marketers believe that their marketing strategy is effective.
But why is there such a lack of conviction among digital marketers for their campaigns? Because they are unfamiliar with the basics of marketing. Digital Marketing is after all… marketing. An agency that has experience in real-world marketing will always perform better than an agency that has limited itself to the digital world. The basics of selling never change – be it online or offline. So, you should give preference to that agency that knows the fundamentals of marketing and has some experience of real-world marketing campaigns rather than just the digital ones.
2. Do they excel in a niche?
Only 41% of B2B marketing agencies have a documented content strategy.
And these are the agencies that have identified a niche and developed a set of best practices that suits their clients who belong to that niche. The message is clear – If yours is an IT company then hiring an agency that specializes in promoting Retail stores does not make sense. Select those agencies which specialize in your industry vertical. An organization’s industry-domain/vertical plays a huge role in determining the approach, voice, and buyer’s persona of its digital campaign. So a marketing agency that has experience in running campaigns in your organization’s industry-vertical is expected to perform better.
3. Do they communicate well?
96% of people think that businesses can improve their service through improving their communication.
This is a testament to the fact that communication is at the root of all great services. The end result of your digital marketing campaign will depend heavily on how well the agency was able to understand your needs through the interactions you had with them. Thus, go for the agency whose team members are adept in communication. In any digital marketing campaign, translating the seller’s sales pitch into an impressive value proposition is the most critical aspect. And the agency that possess this foundational skill of communication is bound to perform better in its campaigns.
4. Do they practice what they preach?
55% of all small businesses looking for a service do their research by using social networks.
All the digital marketing agencies know this fact. Hence they should have a strong social profile and online presence to make a statement to their prospective clients who are searching for them. If they themselves are not ranking higher in local google search or they are inactive on social media then it’s clear that their campaigns may lack the influence that’s needed to convert visitors into buyers. The strength of their online presence is also an indicator of how effectively they are aligned with the modern digital marketing trends and practices. So select an agency which has a strong online presence, at least in its local circle.
Choosing the right digital marketing agency for your organization is the foundational step towards making a strong digital presence and driving sales. Hence, it’s important to spend time researching and filtering through the available options. But with the above set of questions or quality checks, you can be fairly certain that you will be able to make a wise decision.