Blog Archives

Boosting productivity by focusing on psychological safety for employees

Psychological support for the win

We have read plenty of articles on how to accelerate the revenue by bringing in more tools, techniques, software, pushing employees for

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Investigating the ISOMorph infection- multi-staged HTML smuggling

Re-emergence of HTML smuggling

The current cybersecurity trend is a constant battle between proactive detection and effective evasion. Unfortunately, the brawl consistently sways in

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Creating content that helps lead nurturing tactics

Leveraging content to guide the buyer’s journey

Marketing leaders across the world acknowledge that lead generation is their top priority. However, with so much focus on it,

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The increased importance of content in customer journey


Experienced CMOs will point out that organizations both big and small struggled to stay afloat when the pandemic first overturned

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Can helpful marketing help marketers outlast the pandemic?

helpful marketing

Email marketing techniques have undergone drastic transformation due to the global pandemic. Marketers, who have shifted their marketing tactics and

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How can B2B organizations satisfy the post-COVID B2B demands?

post-COVID B2B demands

Many brands have reported that they are already undergoing a sudden demand surge in the post-pandemic world. They are highly

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Why should brands allow the revenue driver seat to be occupied by marketers?

Organizations across the globe acknowledge that the customer landscape has radically and rapidly transformed over the years, to remain relevant

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Utilizing CDP to obtain first-party data

The elimination of cookies has thrown a wrench in the years of hard work done by marketers. They are looking

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Webinars: How to create webinar invites that are hard to ignore

Webinar Invites Strategy – TSL Consulting

A webinaris one of the most effective tools in the current scenario to attract the right audiences to your offerings,

How to survive the cookie apocalypse


Marketers were dependent on the tiny text files, Cookies to track various activities of their audience base. These cookies were

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