Blog Archives

Are your customers truly happy?

Measuring customer happiness

As business owners, no one wants unhappy customers. We would all like to provide an exceptional customer experience that ensures

Marketing agility for boosting business growth

Today’s CMOs acknowledge that agility is no longer a luxury or “nice to have” feature. Marketing agility is currently considered

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Boosting productivity by focusing on psychological safety for employees

We have read plenty of articles on how to accelerate the revenue by bringing in more tools, techniques, software, pushing employees for

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Investigating the ISOMorph infection- multi-staged HTML smuggling

The current cybersecurity trend is a constant battle between proactive detection and effective evasion. Unfortunately, the brawl consistently sways in

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Creating content that helps lead nurturing tactics

Leveraging content to guide the buyer’s journey

Marketing leaders across the world acknowledge that lead generation is their top priority. However, with so much focus on it,

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The increased importance of content in customer journey


Experienced CMOs will point out that organizations both big and small struggled to stay afloat when the pandemic first overturned

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Can helpful marketing help marketers outlast the pandemic?

helpful marketing

Email marketing techniques have undergone drastic transformation due to the global pandemic. Marketers, who have shifted their marketing tactics and

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How can B2B organizations satisfy the post-COVID B2B demands?

Many brands have reported that they are already undergoing a sudden demand surge in the post-pandemic world. They are highly

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Why should brands allow the revenue driver seat to be occupied by marketers?

Organizations across the globe acknowledge that the customer landscape has radically and rapidly transformed over the years, to remain relevant

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Utilizing CDP to obtain first-party data

The elimination of cookies has thrown a wrench in the years of hard work done by marketers. They are looking

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