Blog Archives

Differentiation through customer experience

Differentiation through customer experience

With countless solutions and sellers available online, and customers equipped to research for themselves, the predominant question in their mind

Bridging the communication gap between sales and marketing

Bridging the communication gap between sales and marketing

Bridging the communication gap between sales and marketing Does this scenario sound familiar to you – your marketing team sent

A trump card for B2B marketers

‘Sentiment’ is a term that is seldom associated with B2B. As a rule, the B2B buying process is governed by

You as a brand, the person behind your business!

An individual himself is a story, and with enough credibility and authority, his opinions and insights can prove to be

Should PPC be a part of every organization’s digital marketing plan?

It is undeniable that PPC campaigns, if executed correctly, can be profitable. And, as a growing brand you need higher

Recognizing the fine line between sales and marketing in the digital world

As a digital marketing manager, I have often struggled to convince my clients about the quality of content creation, fundamentally

Do you run out of ideas for writing blogs?

Every business, every content maketer has established that they need blogs to not just increase website traffic, but also to

Decoding Search Engine Algorithms: The non-technical way

The significance of a website is unquestionable as it is your Virtual Office. It is the axle around which your

Does your content reflect subject matter expertise?

Content – the mighty pillar that bears the weight of your digital marketing endeavors. Every B2B marketer knows the importance