Blog Archives

Differentiation through B2B customer experience

b2b customer experience strategy

With countless solutions and sellers available online, and customers equipped to research for themselves, the predominant question in their mind

Bridging the communication gap between sales and marketing

Bridging the communication gap between sales and marketing

Does this scenario sound familiar to you – your marketing team sent over-qualified leads to the sales team, but very

A trump card for B2B marketers

‘Sentiment’ is a term that is seldom associated with B2B. As a rule, the B2B buying process steps are governed

You as a brand, the person behind your business!

An individual himself is a story, and with enough credibility and authority, his opinions and insights can prove to be

Should PPC be a part of every organization’s digital marketing plan?

It is undeniable that PPC campaigns if executed correctly can be profitable. And as a growing brand, you need higher

Recognizing the fine line between sales and marketing in the digital world

As a digital marketing manager, I have often struggled to convince my clients about the quality of content creation, fundamentally

Do you run out of ideas for writing blogs?

Every business, every content maketer has established that they need blogs to not just increase website traffic, but also to

Decoding Search Engine Algorithms: The non-technical way

The significance of a website is unquestionable as it is your Virtual Office. It is the axle around which your

Does your content reflect subject matter expertise?

Content – the mighty pillar that bears the weight of your digital marketing endeavors. Every B2B marketer knows the importance