Decoding Search Engine Algorithms: The non-technical way
Digital Marketing Manager
TSL Consulting Pvt. Ltd.
The significance of a website is unquestionable as it is your Virtual Office. It is the axle around which your lead generation revolves. But, if your address is lost in the web world, then, forget about the conversion, you have lost the chance of even generating a simple enquiry or lead.
So, no matter how many marketing gurus claim that SEO is dead, it helps organizations to unlock all the possibilities their website has to offer.
When it comes to SEO, most of us still have the notion that it is all about keywords, coding and more complicated technical stuff. But, according to me, only technical strategies cannot bring you the traffic you need, especially organic!
An effective and smart SEO strategy aims to drive higher visibility and inbound lead generation with the help of impactful and relevant content. Yes, the E-A-T (Expertise – Authoritativeness -Trustworthiness) factor of your website. Not only should your content be authentic, but should also include the subject matter expertise that will help your audience determine the business value of your solution. Another factor that impacts your SEO is, user experience. A clean, structured and CTA driven website with a minimum load time ensures the high rank on search engines.
Thus, when leaders claim SEO is dead, they mean just the part about applying the technical hacks. With a confluence of technical expertise and impactful content, you can position your website and content where it can be easily found by your target audience when they need it.