Drip email marketing

Drip email marketing is a marketing strategy consisting of breaking down any sort of marketing communication emails, phone calls, social media posts, brochures or printed leaflets, etc. into a series of drips spread across a period. This is one of the best email marketing. It goes by a lot of different names – drip marketing, automated email campaign, lifecycle emails, autoresponders, and marketing automation. Still, the benefits of drip marketing remain the same where it improves engagement. It’s proven that emails triggered by user actions are more likely to be opened than mass-sent email marketing campaigns. It moves leads down the funnel automatically. While marketing automation, we can automatically push our leads towards conversion without an employee getting involved. It’s less annoying for prospects. Cold calling or cold emailing can be useful but it inevitably means interrupting our prospects’ day. Triggered emails are much less invasive. It enables cross-selling & up-selling.  By extending our email drip campaign beyond conversion we can score loyal customers that make repeat purchases. Hence more sales! It increases brand awareness. Last but not the least, if we pop up in our lead’s box regularly we put a reminder about ourselves into their heads and stay there for longer. Some of the tasks of drip marketing campaigns have proven particularly effective for Lead nurturing, welcoming, onboarding, and abandoned shopping carts.

You all must have heard about Triggers, they are the events that set the drip marketing campaign in motion, by either causing entry of a new lead to our pipeline or propelling it further down the funnel. Some of the most common drip marketing triggers are a new blog subscriber, the creation of a lead, a potential customer leaving the site without purchasing their shopping cart, and someone creating an account in our online store.
Conditions – Triggers set the campaign off and get the gears going. However, for the engagement actions to commence a set of pre-defined conditions must be met first. Some examples are sending an email once a lead has clicked on a particular link, and waiting for two days before sending out the first email of the sequence.
In a drip campaign, marketing actions refer to actual engagement elements that establish a connection between a business & its customer. Depending on the type of drip marketing in question these actions can take the form of emails, SMS, social media Direct messages, push notifications, etc.
One of the best things about drip marketing campaigns is that they are easy to conduct in just a few steps. We need to identify the target audience, first of all, we need to get the gist of our target audience it is essential to identify who they are what they want including what they don’t realize they want and how they behave.
Drip marketing is based on two types of trigger-based segmentation. We either segment the target audience by action trigger or demographic triggers. Action triggers-based segmentation divides leads based on how they interact with their business. Example of drip email marketing is if we send them a welcoming email when they first register or send a receipt. With shipping details and a couple of up-selling options once they make a purchase.
Demographic trigger-based segmentation involves tracking the customer behavior and nudging the leads towards conversion. It focused on details such as past purchases, cart abandonment, and prolonged inactivity upon registration. Secondly, construct the message at this point we need to start crafting the first drafts. The content of the emails is based on the goals of the campaign we should be able to answer the questions of what we want the recipients of our emails to answer the questions of what we want the recipients of our emails to do.
Thirdly, map out our campaign, at this point we should have messages ready and waiting to be sent. The task now is to make sure they all flow together and don’t contradict each other.
Forth, launch the email drip campaign is when we have everything oven-ready we can set off the campaign and start sending out emails.
One pro tip here is that to get the best results possible and significantly boost productivity, launch the campaign with the help of CRM software. Since we are discussing email drip marketing the best option is Gmail based CRM system such as Net Hunt CRM. It is fully integrated with Gmail and has a lot of cool features that allow us to automate processes. We can simplify the process of bulk emailing schedule emails and segment recipients, all inside our inbox.
Finally assess the results and alter the campaign accordingly, Net Hunt offers CRM click-through a click-through for emails sent. It also allows us to specifically rearrange segmentation groups so we can focus on tailoring the message and rewriting them if they are not bringing desired results. 
Get that drip!