Legitimate Interests and GDPR
Trust is the first step in business!
Legitimate interest for B2B communications
In a B2B context, a business interest (to sell a product or services) will be viewed as a valid legitimate interest under the GDPR. To put it plainly, this means a B2B electronic marketing interchange, which incorporates outbound telemarketing, will be allowed inside the following parameters:
- It just applies to ‘corporate subscribers’ (workers of incorporated/limited organizations, limited liability partnerships and government/local authority institutions)
- It must be founded on an applicable and fitting relationship (for instance, with a representative of a business who might profit by your item or administration)
- It must not conflict with Opts outs or withdraws
You can’t apply Legitimate Interest in following!
There are two occasions where legitimate interest can’t be utilized as a premise to process information:
- Advertising to individual subscribers
- In countries where stricter e-marketing rules apply
Legitimate interest mean for my marketing activities
At first, legitimate interest may seem as if B2B marketers were hoping to get out of the jail-free card, but if you are dealing with EU countries and database contacts that can be classified as individual subscribers, be careful. Only corporate subscribers are subject to a legitimate interest. Under their e-marketing rules, some EU countries still need opt-in consent.
|BAND 1||Estonia, Finland, France, Hungary, Latvia, Luxembourg, Portugal, Slovenia, Sweden, United Kingdom|
||Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Greece, Ireland, Lithuania, Malta, Netherlands, Norway, Romania, Slovakia, Spain|
|BAND 3||Cyprus, Italy, Poland|