Social Selling is not about Selling
Marketing Content Writer
TSL Consulting Pvt. Ltd
There are no two minds about Social Selling in the B2B space. The question is why are some converting better, while others are still struggling to make a substantial impact.
Most of the time, in the absence of dedicated social media specialists, organizations keep pushing generic content inconsistently on to their audience. Even if the content is original and authentic,, it doesn’t lead to the conversion.
The problem lies in strategizing the flow and engaging audience through their buying journey. Organizations need to connect the dots of their content and add value to their journey from being a prospect to becoming a customer. The key to success with social selling is a systematic plan and deployment of subject matter & solutions driven content through the right channels, at the right time, for the right audience. Such a plan enables the audience to make the right assessment and decisions
Here are a few pointers to consider while strategizing your Social media marketing.
- Decide the content tone and depth you want to deliver to ensure uniformity in messaging
- Know your audience and create content that adds value to their thought process and decision making
- Recognize the audience touchpoints and platforms that will suit your business
- Define and track performance metrics and improvise your plan & execution based on the results
When it comes to social selling, there’s no one way to reach the goal. Trying, testing and improvising, while focusing on your audience and the content, is a recipe for success.