TSL’s portfolio of inbound (Digital) marketing services has one primary goal – generate steady and sustained traffic of in-bound communication from the targeted audience, in the form of leads, enquiries and feedback.
It can get tricky tying sustained investments in digital marketing with tangible RoI. However, it is not just a ‘nice to have’ metric but an imperative that all digital investments must return quantifiable outcome of pipeline, that can eventually convert to revenues. That’s the bottom-line, or as they say- that’s when the ‘rubber meets with the road’.
This is precisely TSL’s endeavor with our integrated digital marketing capabilities. We help you enable revenues.
The other absolutely essential objective is to help position your brand, company and solutions in your chosen markets and with your chosen audience of decision makers. This is easier said than done. The reason we say this is that this calls for a confluence of a few capabilities such as –
- Understanding the essence of your business and your solutions
- Position your value with your customers and differentiators as you would like them to perceive
- Creative ability to conceptualize digital marketing campaigns
- Ability to effectively and efficiently execute campaigns to deliver predicted outcomes for you
- Ability to think strategic and execute ‘in the moment’ – all at the same time
TSL brings all of these above capabilities to you to help drive your digital marketing strategy. Gone are the days when one put together stand-alone services such as SEO, content writing, PPC, Social media marketing, design etc and claimed to have ‘digital marketing’ expertise. All of these are means to the end; and not the end in themselves.
A predictive outcome is the result of matured & systematic integration of each of these in right measures, coupled with deep understanding of the buying cycle and the buyer Persona.
Tele-outreach as a bolt-on option for Qualifying, Nurturing & Progression
It is one thing to get a steady stream of responders at the Top of the Funnel, however, the ultimate RoI (revenues) depends entirely on the steadiness and quality of Nurturing & Progression down the funnel. TSL further adds punch to its digital marketing portfolio by offering a perfectly integrated model with its ‘Tele-outreach’ capability that allows us to qualify, nurture and progress inbound traffic generated from the digital campaigns.
Content Development and Marketing
TSL understands technology solutions. Our content reflects not just writing flair and language by also demonstrates subject matter understanding that resonates with your audience. For eg. when we write a blog for an Enterprise solution, our writers work closely with our SMEs and ensure that the essence of what needs to be delivered is captured accurately. Our aim is to ensure that when YOUR audience reads your content (written by us on your behalf) they know its value to them and their eco-system. Our team adopts high-performing types of content marketing such as –
Social Media Marketing
At TSL, we know the importance of establishing a brand’s identity and recognition on social media. Our social media posts focus on the benefits of your product or service for the customers. The aim is to make your audience understand the value of your solution, so as to encourage engagement and generate buyer’s interest. The strategically published content will ensure that the traffic to your website turns into a steady stream of revenue generating leads.
Our team will not only make sure that the prospects will be nurtured throughout the buying process, but also help you maintain profitable, long-lasting relationships with your existing customer base.
We will keep you updated on the status of generated leads with analytical reports.
TSL’s email marketing methodology is highly focused on the concept of ‘more for less’; i.e. more traction and conversation with the email recipient for least possible verbosity! Our email crafting skills ensure that your emails are brief and crisp but pack the necessary punch in the messaging for them to be taken notice of.
Our well-planned series of emails successfully navigate the recipients through a workflow leading to meaningful and deterministic communication. The content and graphics team makes sure that the emails are created in a way that conforms with your brand’s message. They will highlight your product and CTAs effectively to create the best possible engagement.
TSL has also brought to you mailPunch, a bulk email marketing platform that lets you automate your email marketing campaigns. You can schedule bulk email campaigns designed to fetch the maximum possible hit ratio. The tool will provide you real-time analysis so that you can adjust your marketing strategy according to the metrics.
As an added benefit, we will also share complimentary monthly marketing tips, derived from our 20+ years of experience as a leading integrated marketing company.
More than 75% B2B social selling happens on Linkedin. TSL’s ‘Linkedin Nurturing’ package is equipped with end-to-end proven process that includes –
- Defining your Linkedin strategy
- Planning the phases on Linkedin outreach and defining metrics and SLA
- Identifying your Persona and cohorts that shall for the target audience
- Execute campaigns to clearly defined mile-stone based goals
- Integrated execution approach along with other outreach channels such as emails, tele-outreach and PPC
Website and Landing Pages
Your website is your virtual office. Your digital existence revolves around the website. Ergo, it has to be the best for you. With TSL, you will get more than just a website that is responsive, SEO and user friendly. Our writers can create highly relevant, personalized content for your website that demonstrates your industry expertise, keeping in mind the mission and vision of your brand. Your web presence will be a seamless composition of landing pages with a seamless backend workflow and compelling CTAs, designed to convert website visitors into a viable leads.
Our graphics do more than aesthetically appeal to your audience! Our clean design always stays in line with your brand personality, and showcases your solution so as to direct the readers’ attention to the area you need them to focus on.
TSL creates eye-catching visuals to complement the content in the form of –
Our Digital Marketing Blogs
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