Webinars: How to create webinar invites that are hard to ignore
A webinaris one of the most effective tools in the current scenario to attract the right audiences to your offerings, have them meaningfully engage with you and convert them to qualified prospects along the sales funnel.
As simple as it sounds, an imperative precursor to this is an astute understanding of your audience’s expectations from the webinar, the experience they seek and specificsolutions your webinar talks about. Marketers need to be clear about the actionable value that the audiences will walk out with. This becomes a MUST, especially when your audience is at C level.
Any misalignment with the prospect’s expectations, you might end up deterring them from future engagements with you.
Hence, creating a webinar is a high-stake activity and must consider all of the above fundamentals from the audience’s perspective. Importantly, your invite and the process andopted for the invite must reflect your goal and intent crisply.
Traditionally, the first formal invitation is sent over email, which is fine. An additional step would be to extend the invite through all the social media handles of your organization so that larger audience is reached out to. Effectiveness of your invite will be determined by the following aspects:
1. Crisp and clear articulation of ‘what’s in it for the attendees?’; what will they gain by investing those precious 45-60 minutes, especially in these grueling times – Ideas to solve their business problems? Knowledge? Immediate solutions? Answers to questions?
2. How well the webinar topic is presented. Is the topic all about your product or does it reflect something you want to do for your audience?
3. Clarity on the Subjectline of the invite. An engaging banner image with the webinar title and a clear CTA. Time and date is an optional item on the image, minimal text is highly preferable.
4. A clear, high-contrast call-to-action placed at the end of the invite after communicating the value of the event.
Also, as a useful pointer, the header of the invite should communicate the value of the event to the attendees. The header could be the same as the subject line or the webinar’s title. Your audienceshould clearly be able to knowwhat to expect from the webinar,from the header alone.
As is the suggested essence to keep in mind when creating the invite, it will be good to have a small description, right after the header, highlighting the webinar insights,how it will help the attendees and what attendee objectives it will help meet.
Again, let’s remember that the webinar is to help the attendees walk away with something that will be of value to them – solutions, ideas to solve problems, knowledge and much more!