What relevance does virtual events and experiential marketing have today?
A recent study from Harvard Business Review (HBR) revealed that 93% of event marketers say their company prioritizes hosting events. Moreover, according to a study by Airmeet, the global Webinars and Virtual Events Market will nearly triple in size to reach $4.44 billion in 2025. Other studies indicate that businesses relying on experiential marketing are on a growth trajectory.
TSL pivots virtual events as your key marketing strategy
TSL, as your extended marketing arm, ensures a 360-degree approach with virtual event promotion and execution strategies. There are initiatives which go beyond electronic invites and follow-up mails and messages. The paramount factor is tapping the ideal intent-based persona for creating mutual value for you and the prospect with the entire knowledge transfer process. In addition, we ensure a personalized pitch of the event’s agenda by addressing pain points and key takeaways for the target business audience.
Taking your IT B2B virtual events to the next level
1)Well-defined problem statement and objectives: We take a full understanding of your business solutions with their problem-solving features, threat resilience, future-ready compatibility etc. It enables us to target the right industrial buyer persona who can take a valid interest in your offerings. Our pitch is tailored as per the buyer profile, industry vertical and geographies. Whether the event’s objective is knowledge enhancement, fostering a strong network or generating leads, we practice hyper-personalization in our messaging and tele-outreach campaigns.
2)Ideal Business Audience Identification: Our self-built AI-powered company data extraction platforms give precise information on target company size, revenue potential, technographic insights etc. But more importantly, it identifies core team members, IT-professionals, managers, key influencers, decision-makers and primary stakeholders. After mapping target audience accounts, we formulate tailored strategies for audience reach.
3)Collaborative Pre-Event Marketing: Apart from using focused email automation and social media strategies for attracting targeted attendees, we bring something of a non-conventional promotional strategy, which are:
- Sharing market and data insights: With 20+ years of domain experience, we share real-time industry insights, and generate thought leadership content for emails, social media ads and telephonic pitch.
- Empirical lead database sharing: TSL has hosted a multitude of webinars and virtual events for tech business audiences. By sharing and integrating our database with yours, the reach grows multifold while maximizing responsiveness and persona-driven participation.
- Resource pooling for reduced costs: Our years of research on global market trends and various geographical regions help you to concentrate all your efforts on high-potential target markets. Our partnerships with seamless virtual event platforms ensure impactful and glitch-free webinars accommodating a larger audience.
- Leveraging AI for personalization & engagement: TSL’s self-built AI tools generate automated transcriptions, session summaries and personalized emails to engage with the target business audience. The AI-driven analytics platform tracks attendee engagement, session-based participation and interactions in real-time.
4)Post-event engagement and follow-up: We interact with each attendee to get their genuine feedback and estimate their interest levels in your brand. We also generate consent data wherein the attendees agree to receive newsletters and emails on brand updates and developments. Most importantly, we strive to set sales appointments for you with interested attendees, which drive faster conversions. The attendees’ event related feedback helps to refine future virtual events as well.
The real value adds of TSL’s virtual event marketing
TSL’s AI-powered Engagement Tracker and Lead Capture Methodologies
We strategically track engagement and place lead capture tools for increased customer involvement.
Why is TSL the first choice for virtual event strategies for many large tech OEMs?
Our journey over two decades, collates diverse experience in the sales and marketing process outsourcing for the technology industry. We deliver a seamless and integrated customer experience across channels, both online and offline. No matter how the customer interacts with your brand-via social media, email, phone, or other messaging or virtual platforms, TSL ensures a consistent experience.
To augment virtual events, we work closely with you to create content longevity, which means we create more value for the participants. We encourage sign-ups and subscriptions through emails on on-demand content, with valuable insights and resources to establish a long-term association with the users.
Let’s explore the scope of effective virtual event marketing collaboratively over an introductory call.
Call us on +91 9529286060 or mail us at smohite@tslmarketing.com
