The Marketing Paradox Marketing is a very infinite term, don’t you think? How will one know what the sequence of marketing programs should be? One might think that running digital campaigns will be more effective than outbound reach methods. Some might reckon that BTL activities like webinars and workshops, will have a more direct impact. …
In the current era, we are flooded with information on a daily basis. It is quite tedious to carve out subject-centric information from a vast knowledge base. Content syndication, being a collaborative approach, works well to draw online traction. There can be different formats, like web-link addresses, blogs, PDF reports and other formats of details …
White Paper and Content Syndication as SEO practice Read More »
How often have you come across an engineering company’s message that genuinely captured your interest? May be a big billboard, a catchy email popping into your inbox, a striking LinkedIn banner, or a thought-provoking Google ad. Those moments when a message just clicks and stays with you—it is rare, right? And it leaves you wondering: …
Marketing Transformation for Engineering Companies Read More »
Having a website for your industrial automation business is like having a 24/7 showroom where potential clients can peruse your product portfolio and services at their convenience. It has the added benefit of promoting globalization and localization on one digital platform. It’s a digital gateway that expands your reach beyond geographical boundaries, attracting a global …
Why Websites are Crucial for Industrial Automation Companies? Read More »
Lead generation operations are generally sales-led in the industrial automation industry. Unlike sectors like IT, retail, and entertainment that aggressively pursue digital engagements due to their inherent dependence on technology, traditional industrial automation companies are slow to adopt similar practices. There is a growing interest in digital marketing among industrial automation companies, and those championing …
B2B marketing is a treasure trove for those who do it right. If you get it right. Multi-platform coordination, evolving trends, personalization demands and a saturated market – marketers have to contend with a lot when it comes to social media. But the efforts pay off handsomely. Benefits include – cost-effective marketing, targeted advertising, and …
Drive B2B Growth and Build Trust using Social Media Marketing Read More »
The Global AI market is set to grow at 37.3% CAGR from 2023 to 2030. This leaves little doubt to the role that AI will come to play in revolutionizing industries, shaping economies, and transforming the way we live and work. From real-time language translation to autonomous drones, AI is everywhere and will continue to …
Most B2B website visitors are potential customers with no guarantee to convert. Traditional marketing methods often fall short in this regard. Blanket mass communication demands significant capital, yet the conversion rate from marketing-qualified leads (MQLs) to sales-qualified leads (SQLs) remains low. Furthermore, with 41% of companies utilizing email marketing, the email marketing space is becoming …
Every marketer, sales specialist and digital marketing executive knows the weight that email campaigns carry when it comes to bringing in genuine inquiries and leads, growing customer-brand connect and boosting overall conversion rates and amplifying revenues. An email is potentially a very powerful ‘captive’ one-to-one connect with the targeted recipient! Email campaigns provide businesses …
With the introduction of Generative AI into mainstream tech, the world is witnessing the resurgence of AI. The harbinger of this revolution is none other than Open AI’s ChatGPT which has driven tech monoliths and competing startups into a frenzy, igniting a rat race to see who can survive the AI Renaissance. Generative AI startups …
Generative AI: A Technological Pandora’s Box for Digital Marketers Read More »
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