Blog Archives

Deliver value. Retain clients. All through a powerful campaign strategy.


In the overall pursuit of establishing your client’s brand presence, the successful completion of their initial digital marketing campaign is just the first victory for

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Digital Marketing dilemma: To go in-house or to work with an agency?

Digital Marketing dilemma In-house Vs Agency

There is no denying the fact that digital marketing has emerged as the most effective form of marketing in recent times,

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4 Best Practices to succeed in Multichannel Marketing in B2B world.

Multichannel Marketing in B2B world

Today, Multichannel marketing (MCM) is used extensively by businesses all over the world. And for good reasons. MCM makes use

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Everything you need to know about Automation in Sales and Marketing.

Automation in Sales and Marketing

In the Sales and Marketing industry, Automation has come a long way from its humble beginnings of being an email-management

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Can helpful marketing help marketers outlast the pandemic?

helpful marketing

Email marketing techniques have undergone drastic transformation due to the global pandemic. Marketers, who have shifted their marketing tactics and

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4 easy ways to humanize your brand and make it more appealing


People don’t buy from businesses. People buy from other people. It doesn’t matter whether you are a Business to Business

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How can B2B organizations satisfy the post-COVID B2B demands?

post-COVID B2B demands

Many brands have reported that they are already undergoing a sudden demand surge in the post-pandemic world. They are highly

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Need better Customer Retention? Focus on Customer Experience.

customer retention

As per the customer retention statistics of 2020, a mere 5% boost in customer retention can increase your profits by

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Why should brands allow the revenue driver seat to be occupied by marketers?

Organizations across the globe acknowledge that the customer landscape has radically and rapidly transformed over the years, to remain relevant

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Utilizing CDP to obtain first-party data

The elimination of cookies has thrown a wrench in the years of hard work done by marketers. They are looking

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