‘Sentiment’ is a term that is seldom associated with B2B. As a rule, the B2B buying process is governed by…

An individual himself is a story, and with enough credibility and authority, his opinions and insights can prove to be…

It is undeniable that PPC campaigns, if executed correctly, can be profitable. And, as a growing brand you need higher…

One of our clients gave me a call to appreciate the social media campaign we executed for them in the…

Today I was clearing up my MS Outlook inbox, and my sight was caught by these bright colored (Pink, yellow,…

Often, the clients I work with have approached me with the same concern – why can’t they expect a boost…

Usually, while I am planning a digital marketing approach, especially with a client who is new to the field, I…

As a digital marketing manager, I have often struggled to convince my clients about the quality of content creation, fundamentally…

Spam, which is generally related to the emails, has now rooted itself in social media. The unwanted and irrelevant load…

Even in a channel eco-system working with partners, OEMs tend to focus on increasing their brand visibility and achieving the…