Marketing Automation

Marketing Transformation for Engineering Companies

Marketing Transformation for Engineering Companies

How often have you come across an engineering company’s message that genuinely captured your interest? May be a big billboard, a catchy email popping into your inbox, a striking LinkedIn banner, or a thought-provoking Google ad. Those moments when a message just clicks and stays with you—it is rare, right? And it leaves you wondering: …

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The Art of High-Performing B2B Email Campaigns

Every marketer, sales specialist and digital marketing executive knows the weight that email campaigns carry when it comes to bringing in genuine inquiries and leads, growing customer-brand connect and boosting overall conversion rates and amplifying revenues. An email is potentially a very powerful ‘captive’ one-to-one connect with the targeted recipient!   Email campaigns provide businesses …

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How Marketing Automation launches future-ready businesses 

Reducing the sales cycle time and generating quality leads has always been a priority in the B2B ecosystem. New technologies emerged, buyer-seller exchanges transformed and trends surfaced and passed, yet these interdependent perplexities remained a point of contention in the global commercial space.  The advent of Marketing Automation promised a swift resolution to these long-standing …

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