Marketing

Marketing Transformation for Engineering Companies

Marketing Transformation for Engineering Companies

How often have you come across an engineering company’s message that genuinely captured your interest? May be a big billboard, a catchy email popping into your inbox, a striking LinkedIn banner, or a thought-provoking Google ad. Those moments when a message just clicks and stays with you—it is rare, right? And it leaves you wondering: …

Marketing Transformation for Engineering Companies Read More »

Doing more with less: Account-Based Marketing

Most B2B website visitors are potential customers with no guarantee to convert. Traditional marketing methods often fall short in this regard. Blanket mass communication demands significant capital, yet the conversion rate from marketing-qualified leads (MQLs) to sales-qualified leads (SQLs) remains low. Furthermore, with 41% of companies utilizing email marketing, the email marketing space is becoming …

Doing more with less: Account-Based Marketing Read More »

The Art of High-Performing B2B Email Campaigns

Every marketer, sales specialist and digital marketing executive knows the weight that email campaigns carry when it comes to bringing in genuine inquiries and leads, growing customer-brand connect and boosting overall conversion rates and amplifying revenues. An email is potentially a very powerful ‘captive’ one-to-one connect with the targeted recipient!   Email campaigns provide businesses …

The Art of High-Performing B2B Email Campaigns Read More »

How Low-Code empowers B2B Marketing

Companies and consumers are embracing digital change at scale. With customer experience turning more personal by the minute, technology-aligned frameworks are saturating the functional landscape, streamlining and integrating business units into a digital whole. To keep up with evolving trends, businesses are leveraging virtual resources to deliver well-architected digital journeys. Marketing, for example, has cultured …

How Low-Code empowers B2B Marketing Read More »

Why should brands allow the revenue driver seat to be occupied by marketers?

Organizations across the globe acknowledge that the customer landscape has radically and rapidly transformed over the years, to remain relevant marketers are left with little choice but to move forward fearlessly. Their responsibilities have expanded over time to include metrics like cross-sell, upsell, customer engagement, revenue, etc along with inquiries, responses, and impressions. More and …

Why should brands allow the revenue driver seat to be occupied by marketers? Read More »