TSL’s forte for designing precise landing pages
Clear and optimized landing pages can be your sales personnel which work around the clock. Some confuse a landing page with generic website content, capturing the latest product developments, but a lot more goes into creating an intuitive landing page.
Amongst TSL’s full-suite marketing strategies, online marketing is acquired expertise gained over two decades. We have spearheaded successful digital campaigns with lead capture pages, for large and mid-sized tech OEMs, software companies, industrial automation companies, etc., and we continue to do so.
Building trust through complete transparency with page visitors is what helps our clients gain new sign-ups and drive sales. We believe that the cornerstone of driving voluminous online traction is content. Our content planning skillset ensures precise communication of valuable information, hence resulting in higher conversions.
TSL’s Content Optimization in entirety
HubSpot states that addressing buyer’s apprehensions and needs can increase conversions by 80% and personalized CTAs convert 202% better than default versions.
Before addressing the functional and technical aspects, personalization is the primary motive. TSL excels at creating personalized content for targeted buyers. That means that we spend time analyzing and shortlisting the highly effective CTAs for higher click-through rates (CTRs). In addition, we research the latest search intent-based queries and mold the content of the landing page for optimum ranking on SERPS.
How does TSL’s LPO process leverage CRO?
Landing page optimization (LPO) is an integral part of conversion rate optimization (CRO). TSL’s complete technical testing methods for a landing page comprise metrics of performance (speed index, block time, etc.) accessibility, best practices and SEO.
Optimized landing pages pivot enhanced user experience (UI) and can reach the highest conversion rates at the earliest possible time. When we carry out a landing page campaign, we evaluate the associated costs of supporting a campaign/campaigns like a PPC or an email campaign. Our endeavor is to reduce your customer acquisition cost through building faster sales funnels.
Why TSL’s Digital Optimization Stands Out?
- Complete Digital Package: With TSL you can get a consolidated set of digital strategies which have come from years of domain experience. Our proven experience in enhancing social media footprints, increasing visibility through SEO and targeted email marketing has helped businesses with multiple portfolios to achieve digital excellence.
- Personalization Approach: Our every piece of content, be it an email direct marketing (EDM) campaign, social media campaign or paid campaigns is designed based on pre-determined buyer/visitor profiles from targeted regions in mind. Landing pages specifically, are evaluated through KPIs like bounce rate, click-through rates, time spent on page rate etc.
- Data-Driven Edge: With our campaign repository and AI-driven lead-based data, we have access to industry-relevant and company-size specific updated data. While executing a landing page-based email, social media or paid promotion, we capitalize on this database to get maximum conversion rates.
- Real-time Analytics: Apart from past data repositories, we act on real-time campaign specific analytics which tell us how a particular campaign is performing. When needed, we modify the campaign parameters as per the response rates, visitor inflows and customer sign-ups. We may tweak the location focus to regions which are bringing more conversions.
The Essence of Optimized Landing Pages
TSL’s idea behind a navigable and impactful landing page entails an explicit layout, with clear communication and strategic lead magnets to draw intent-based visitors and buyers. There are many other technical factors at play while making a landing page accessible as mentioned in this blog.
Let’s explore digital collaboration opportunities over a free strategy call. Call us on 9529286060 or write to us at smohite@tslmarketing.com.
