Think of something and it pops out exactly as you wished it to be! But is it the replica of what you have thought about? Well, that seems doubtful. One’s expectations are beyond others’ imagination. Considering that one needs to explain his thought process to bring out things as gracefully as expected. And to explain …
With inconsistent market trends and the ever-changing needs of online users, the need for a strong content strategy has become even more crucial. Well-defined goals, knowing your buyer persona and defining timelines for content deliverables is just the beginning. The intent and format of your content plays a major role in cementing the foundation of …
Intent and Format of content- two crucial pillars of your content strategy! Read More »
We primarily spend time online to consume content. We consume content through blogs, videos, social media, websites, and many other sources and channels… The form of content may vary, but the need remains the same. This need is driving marketing organizations to create and distribute content that can attract, engage and bring their audience back …
First essential steps for creating a Content Strategy that works! Read More »
Today, the customer is 70% through her buying evaluation before an in-person sales interface happens. This is the age of digital marketing and its influence & efficacy will only expand over time. A direct outcome of this is that products & services are increasingly becoming commoditized, with a constant challenge for sellers to differentiate their …
Content – The real differentiator in today’s Digital realm! Read More »
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