Introduction to TAM, SAM & SOM What is Total Addressable Market in B2B, and why is it important? Total Addressable Market (TAM) is an essential metric which is used for market sizing while curating an effective demand generation strategy. It is the total revenue potential which a market holds for a product or a service. […]
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Introduction Gartner’s research reveals that 75% of the B2B buyers prefer a rep-free sales experience, but it also states that self-service digital purchases are far more likely to result in purchase regret. Enterprises are now striving to strike the right balance of digital and human touchpoints to achieve their desired business goals. The digital channels
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What relevance does virtual events and experiential marketing have today? A recent study from Harvard Business Review (HBR) revealed that 93% of event marketers say their company prioritizes hosting events. Moreover, according to a study by Airmeet, the global Webinars and Virtual Events Market will nearly triple in size to reach $4.44 billion in 2025.
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The Significance of ABM The Information Technology Services Marketing Association (ITSMA) says that 81% of marketers believe that ABM return on investment is stronger than other marketing initiatives. ITSMA is also the organization which introduced the concept of account based marketing back in 2004. According to the concept, there are 4 key success factors (KSFs):
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Download This Blog Introduction According to HubSpot, 82% of marketers believe personalized email marketing improves marketing performance, while 78% think it increases customer engagement. According to Salesforce, personalized emails result in five times greater click-through rates. These statistics underscore the significant impact of personalized email marketing for connecting with customers on a deeper level. Businesses
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Download This Blog Inbound and outbound marketing are the two most prominent marketing strategies for a B2B business to generate leads and increase sales. Both help businesses generate steady and sustained traffic, enhance revenue, and reduce the sales cycle. Outbound marketing, a traditional choice, is still prevalent. As per Statista, global offline advertising spending is
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Download This Blog According to Gartner, successful account-based marketing strategies have a great deal of potential for return on investment and can raise pipeline conversion rates by 14% because of improved targeting and coordination between the marketing and sales teams. Moreover, HubSpot also highlights that ABM strategies deliver higher ROI than other marketing activities. The
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TSL’s expertise in email automation Every day, email is used for communication by about 3.9 billion individuals globally; no other medium has nearly as many daily active users as email. This staggering volume of email communication highlights the need for an efficient email automation platform that can enable businesses to create, automate, analyze, and optimize
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TSL’s forte for designing precise landing pages Clear and optimized landing pages can be your sales personnel which work around the clock. Some confuse a landing page with generic website content, capturing the latest product developments, but a lot more goes into creating an intuitive landing page. Amongst TSL’s full-suite marketing strategies, online marketing
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According to a Statista survey, 54% of B2B marketers use landing pages to acquire prospects and gain prospect information. This shows how a well-crafted landing page holds the potential to grab attention and drive actions like sign-ups, downloads, purchases, or inquiries. Yet many website and business owners have not been able to make effective use
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