In the dynamic world of business, channel marketing plays a vital role in paving the path from producer to consumer by working with third parties as intermediaries to distribute and sell products and services to customers. Channel marketing is a faster and more effective method for businesses—large and small—across multiple industries. Through digital technologies and […]

What are inbound and outbound marketing? How are they different? What are their advantages, drawbacks, and similarities, and which marketing strategy is the right fit for a business? Modern marketers are facing such questions as it has become increasingly difficult to attract the attention of consumers, who are inundated with offers, advertisements, and prospects from

In the modern marketing landscape, performance marketing emerges as an engaging and effective digital marketing strategy to engage and convert new buyers at scale and at a low cost. Performance marketing emerges as the solution for businesses seeking visibility as well as tangible results.  What is performance marketing? Performance marketing is a results-driven approach where

SaaS What is it? Software as a Service is a cloud-embedded application resource, made available by a cloud provider through the internet. The licensee (Individual/Business) subscribes to SaaS, provided by the licensor (cloud provider).  The applications are administered through cloud servers which can be remote.   The difference between installing standalone software on an individual computer