BLOGS

Doing more with less: Account-Based Marketing

Most B2B website visitors are potential customers with no guarantee to convert. Traditional marketing methods often fall short in this regard. Blanket mass communication demands significant capital, yet the conversion rate from marketing-qualified leads (MQLs) to sales-qualified leads (SQLs) remains low. Furthermore, with 41% of companies utilizing email marketing, the email marketing space is becoming […]

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The Art of High-Performing B2B Email Campaigns

Leave a Comment / Content Writing, Digital Marketing, Marketing, Marketing Automation / TSL Consulting

Every marketer, sales specialist and digital marketing executive knows the weight that email campaigns carry when it comes to bringing in genuine inquiries and leads, growing customer-brand connect and boosting overall conversion rates and amplifying revenues. An email is potentially a very powerful ‘captive’ one-to-one connect with the targeted recipient! Email campaigns provide businesses

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Generative AI: A Technological Pandora’s Box for Digital Marketers

Leave a Comment / AI, Digital Marketing / TSL Consulting

With the introduction of Generative AI into mainstream tech, the world is witnessing the resurgence of AI. The harbinger of this revolution is none other than Open AI’s ChatGPT which has driven tech monoliths and competing startups into a frenzy, igniting a rat race to see who can survive the AI Renaissance. Generative AI startups

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Is ChatGPT The Perfect Tool For Social Media Content?

Leave a Comment / AI, Chat GPT / TSL Consulting

AI has permeated the digital fabric of the business landscape. It runs the gamut from ad targeting and content analysis to LinkedIn job recommendations and brand impact monitoring. AI is used to analyze social data at scale and extract insights for data to give brands a leg up in content marketing. And while it has

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How Low-Code empowers B2B Marketing

Leave a Comment / Marketing / TSL Consulting

Companies and consumers are embracing digital change at scale. With customer experience turning more personal by the minute, technology-aligned frameworks are saturating the functional landscape, streamlining and integrating business units into a digital whole. To keep up with evolving trends, businesses are leveraging virtual resources to deliver well-architected digital journeys. Marketing, for example, has cultured

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Why should brands allow the revenue driver seat to be occupied by marketers?

Leave a Comment / Digital Marketing, Marketing, Sales / TSL Consulting

Organizations across the globe acknowledge that the customer landscape has radically and rapidly transformed over the years, to remain relevant marketers are left with little choice but to move forward fearlessly. Their responsibilities have expanded over time to include metrics like cross-sell, upsell, customer engagement, revenue, etc along with inquiries, responses, and impressions. More and

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How Marketing Automation launches future-ready businesses

Leave a Comment / Marketing Automation / TSL Consulting

Reducing the sales cycle time and generating quality leads has always been a priority in the B2B ecosystem. New technologies emerged, buyer-seller exchanges transformed and trends surfaced and passed, yet these interdependent perplexities remained a point of contention in the global commercial space. The advent of Marketing Automation promised a swift resolution to these long-standing

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SEO – Intent Search

Leave a Comment / Digital Marketing / TSL Consulting

Think of something and it pops out exactly as you wished it to be! But is it the replica of what you have thought about? Well, that seems doubtful. One’s expectations are beyond others’ imagination. Considering that one needs to explain his thought process to bring out things as gracefully as expected. And to explain

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Intent and Format of content- two crucial pillars of your content strategy!

Leave a Comment / Content Writing / TSL Consulting

With inconsistent market trends and the ever-changing needs of online users, the need for a strong content strategy has become even more crucial. Well-defined goals, knowing your buyer persona and defining timelines for content deliverables is just the beginning. The intent and format of your content plays a major role in cementing the foundation of

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First essential steps for creating a Content Strategy that works!

Leave a Comment / Content Writing / TSL Consulting

We primarily spend time online to consume content. We consume content through blogs, videos, social media, websites, and many other sources and channels… The form of content may vary, but the need remains the same. This need is driving marketing organizations to create and distribute content that can attract, engage and bring their audience back

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