Digital Marketing

Digital Marketing for Industrial Automation

Leave a Comment / Digital Marketing / TSL Consulting

Lead generation operations are generally sales-led in the industrial automation industry. Unlike sectors like IT, retail, and entertainment that aggressively pursue digital engagements due to their inherent dependence on technology, traditional industrial automation companies are slow to adopt similar practices. There is a growing interest in digital marketing among industrial automation companies, and those championing […]

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Drive B2B Growth and Build Trust using Social Media Marketing

Leave a Comment / Digital Marketing / TSL Consulting

B2B marketing is a treasure trove for those who do it right. If you get it right. Multi-platform coordination, evolving trends, personalization demands and a saturated market – marketers have to contend with a lot when it comes to social media. But the efforts pay off handsomely. Benefits include – cost-effective marketing, targeted advertising, and

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Doing more with less: Account-Based Marketing

Most B2B website visitors are potential customers with no guarantee to convert. Traditional marketing methods often fall short in this regard. Blanket mass communication demands significant capital, yet the conversion rate from marketing-qualified leads (MQLs) to sales-qualified leads (SQLs) remains low. Furthermore, with 41% of companies utilizing email marketing, the email marketing space is becoming

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The Art of High-Performing B2B Email Campaigns

Leave a Comment / Content Writing, Digital Marketing, Marketing, Marketing Automation / TSL Consulting

Every marketer, sales specialist and digital marketing executive knows the weight that email campaigns carry when it comes to bringing in genuine inquiries and leads, growing customer-brand connect and boosting overall conversion rates and amplifying revenues. An email is potentially a very powerful ‘captive’ one-to-one connect with the targeted recipient! Email campaigns provide businesses

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Generative AI: A Technological Pandora’s Box for Digital Marketers

Leave a Comment / AI, Digital Marketing / TSL Consulting

With the introduction of Generative AI into mainstream tech, the world is witnessing the resurgence of AI. The harbinger of this revolution is none other than Open AI’s ChatGPT which has driven tech monoliths and competing startups into a frenzy, igniting a rat race to see who can survive the AI Renaissance. Generative AI startups

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Why should brands allow the revenue driver seat to be occupied by marketers?

Leave a Comment / Digital Marketing, Marketing, Sales / TSL Consulting

Organizations across the globe acknowledge that the customer landscape has radically and rapidly transformed over the years, to remain relevant marketers are left with little choice but to move forward fearlessly. Their responsibilities have expanded over time to include metrics like cross-sell, upsell, customer engagement, revenue, etc along with inquiries, responses, and impressions. More and

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SEO – Intent Search

Leave a Comment / Digital Marketing / TSL Consulting

Think of something and it pops out exactly as you wished it to be! But is it the replica of what you have thought about? Well, that seems doubtful. One’s expectations are beyond others’ imagination. Considering that one needs to explain his thought process to bring out things as gracefully as expected. And to explain

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