The age of digitalization has allowed its users to embark on journeys that enable them to explore paths that otherwise would have seemed impossible. Digital tools have proven to be an incredible asset for businesses that run on the B2B policy as well. It provides an opportunity to direct resources towards a stream of strategic […]
How to leverage Digital Marketing tools for Lead Generation in B2B? Read More »
Account-based marketing is quickly becoming a top marketing practice for B2B businesses to target high-value accounts and boost sales revenue. It’s a powerful, focused approach, reshaping the landscape of personalized engagement and targeted outreach. Account-based marketing (ABM) stands at the forefront of modern B2B strategies that target specific and high-value prospects to convert them into
Redefining B2B Success with Account-Based Marketing Read More »
In an era where digital content reigns supreme, video marketing has become one of the most potent and viable trends of 2024. Video marketing is a powerful and dynamic tool for attracting, converting, and retaining customers with great success. With its ability to capture attention, raise brand awareness, and increase engagement, video marketing has emerged
Video Marketing: Not a Trend but a Dynamic Digital Essential Read More »
The Marketing Paradox Marketing is a very infinite term, don’t you think? How will one know what the sequence of marketing programs should be? One might think that running digital campaigns will be more effective than outbound reach methods. Some might reckon that BTL activities like webinars and workshops, will have a more direct impact.
How to create a Marketing Universe? Read More »
How often have you come across an engineering company’s message that genuinely captured your interest? May be a big billboard, a catchy email popping into your inbox, a striking LinkedIn banner, or a thought-provoking Google ad. Those moments when a message just clicks and stays with you—it is rare, right? And it leaves you wondering:
Marketing Transformation for Engineering Companies Read More »
Most B2B website visitors are potential customers with no guarantee to convert. Traditional marketing methods often fall short in this regard. Blanket mass communication demands significant capital, yet the conversion rate from marketing-qualified leads (MQLs) to sales-qualified leads (SQLs) remains low. Furthermore, with 41% of companies utilizing email marketing, the email marketing space is becoming
Doing more with less: Account-Based Marketing Read More »
Every marketer, sales specialist and digital marketing executive knows the weight that email campaigns carry when it comes to bringing in genuine inquiries and leads, growing customer-brand connect and boosting overall conversion rates and amplifying revenues. An email is potentially a very powerful ‘captive’ one-to-one connect with the targeted recipient! Email campaigns provide businesses
The Art of High-Performing B2B Email Campaigns Read More »
Companies and consumers are embracing digital change at scale. With customer experience turning more personal by the minute, technology-aligned frameworks are saturating the functional landscape, streamlining and integrating business units into a digital whole. To keep up with evolving trends, businesses are leveraging virtual resources to deliver well-architected digital journeys. Marketing, for example, has cultured
How Low-Code empowers B2B Marketing Read More »
Organizations across the globe acknowledge that the customer landscape has radically and rapidly transformed over the years, to remain relevant marketers are left with little choice but to move forward fearlessly. Their responsibilities have expanded over time to include metrics like cross-sell, upsell, customer engagement, revenue, etc along with inquiries, responses, and impressions. More and
Why should brands allow the revenue driver seat to be occupied by marketers? Read More »
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