BLOGS - Integrated Marketing Solutions Company

Redefining B2B Success with Account-Based Marketing

Leave a Comment / Marketing, Sales / TSL Consulting

Account-based marketing is quickly becoming a top marketing practice for B2B businesses to target high-value accounts and boost sales revenue. It’s a powerful, focused approach, reshaping the landscape of personalized engagement and targeted outreach. Account-based marketing (ABM) stands at the forefront of modern B2B strategies that target specific and high-value prospects to convert them into […]

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Video Marketing: Not a Trend but a Dynamic Digital Essential

In an era where digital content reigns supreme, video marketing has become one of the most potent and viable trends of 2024. Video marketing is a powerful and dynamic tool for attracting, converting, and retaining customers with great success. With its ability to capture attention, raise brand awareness, and increase engagement, video marketing has emerged

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How to create a Marketing Universe?

Leave a Comment / Marketing / TSL Consulting

The Marketing Paradox Marketing is a very infinite term, don’t you think? How will one know what the sequence of marketing programs should be? One might think that running digital campaigns will be more effective than outbound reach methods. Some might reckon that BTL activities like webinars and workshops, will have a more direct impact.

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White Paper and Content Syndication as SEO practice

Leave a Comment / Content Writing / TSL Consulting

In the current era, we are flooded with information on a daily basis. It is quite tedious to carve out subject-centric information from a vast knowledge base. Content syndication, being a collaborative approach, works well to draw online traction. There can be different formats, like web-link addresses, blogs, PDF reports and other formats of details

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Marketing Transformation for Engineering Companies

Leave a Comment / Uncategorized, Digital Marketing, Marketing, Marketing Automation, Sales / TSL Consulting

How often have you come across an engineering company’s message that genuinely captured your interest? May be a big billboard, a catchy email popping into your inbox, a striking LinkedIn banner, or a thought-provoking Google ad. Those moments when a message just clicks and stays with you—it is rare, right? And it leaves you wondering:

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Why Websites are Crucial for Industrial Automation Companies?

Leave a Comment / Uncategorized / TSL Consulting

Having a website for your industrial automation business is like having a 24/7 showroom where potential clients can peruse your product portfolio and services at their convenience. It has the added benefit of promoting globalization and localization on one digital platform. It’s a digital gateway that expands your reach beyond geographical boundaries, attracting a global

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Digital Marketing for Industrial Automation

Leave a Comment / Digital Marketing / TSL Consulting

Lead generation operations are generally sales-led in the industrial automation industry. Unlike sectors like IT, retail, and entertainment that aggressively pursue digital engagements due to their inherent dependence on technology, traditional industrial automation companies are slow to adopt similar practices. There is a growing interest in digital marketing among industrial automation companies, and those championing

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Drive B2B Growth and Build Trust using Social Media Marketing

Leave a Comment / Digital Marketing / TSL Consulting

B2B marketing is a treasure trove for those who do it right. If you get it right. Multi-platform coordination, evolving trends, personalization demands and a saturated market – marketers have to contend with a lot when it comes to social media. But the efforts pay off handsomely. Benefits include – cost-effective marketing, targeted advertising, and

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How the Davids can beat the Goliaths with AI?

Doing more with less: Account-Based Marketing

Leave a Comment / Marketing, Digital Marketing / TSL Consulting

Most B2B website visitors are potential customers with no guarantee to convert. Traditional marketing methods often fall short in this regard. Blanket mass communication demands significant capital, yet the conversion rate from marketing-qualified leads (MQLs) to sales-qualified leads (SQLs) remains low. Furthermore, with 41% of companies utilizing email marketing, the email marketing space is becoming

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